[Flaunt] GRISELDA | CHEMICAL COMPOUNDS FAMILIAL SOUNDS
To say that 2020 has been a complicated year for families would be an understatement. For some, familial dynamics have been compressed by shared housing in a time of total lockdown. For others, the pandemic has wedged space between people, unable to visit or connect beyond technology. For three brothers from Buffalo, New York—Westside Gunn, Conway the Machine, and Benny the Butcher—it’s been a year of reinforcement. Years ago, they combined their lyrical skills to create the powerhouse rap trio, Griselda, and along with an independent record label, honed a force greater than the sum of its parts and emerged anew, ready to elevate to the highest ranks in hip-hop.
Previously immersed in their individual recording careers, Gunn, Conway, and Benny often found themselves in the studio producing one project after another, while simultaneously forming their own cult-like fanbases. Once they united in common purpose, some of the most-celebrated rappers found themselves publicly vouching for the Griselda guys. Now, not only do the streets know them, but the world has begun to witness their power too.
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